Read Your LSA Performance Dashboard

What This Dashboard Tells You

If you spend money on Google Local Service Ads (LSA), this is where you see how that money is working for you. KeyBolt reads your lead and call data and turns it into plain charts, so you can spot where you are losing leads and money.

Find it under Google LSA in the left sidebar. On a phone, tap More, then Google LSA.

At the top of the page there are two tabs:

• Settings. Connect your Google account, set up your auto-reply, and review leads that may be eligible for a credit.
• Performance. The charts described below.

Tap Performance to see the dashboard.

Before the Numbers Show Up

Most charts need real lead data to fill in. If you have not connected Google LSA yet, the top of the page tells you to connect first. Go to the Settings tab to do that. If you just connected, you will see a note that KeyBolt is still collecting data. Full numbers become available after about 14 days of activity.

The Charts on the Performance Tab

LSA Health Score

This is a row of small tiles at the top, each one a single number. There is no overall grade. Each tile is colored so you can read it at a glance: green is top tier, amber is acceptable, and red means you are at risk of slipping in Google's rankings. A dash means there is not enough data yet. The tiles are:

• Phone responsiveness. Of the phone-call leads Google charged you for over the last 90 days, the share where someone actually had a real conversation (a call lasting at least 30 seconds). This is a major Google ranking signal. Aim for green (93% or higher).
• Answer rate. The share of all your incoming business calls that got answered. This covers your whole phone line, not just LSA. Green is 93% or higher. Below 75% is the red, ranking-killing zone.
• Avg ring time. How many seconds the phone rings on average before someone picks up. 15 seconds or less ranks well.
• Message reply. The typical number of minutes it takes you to reply to a lead's message. Faster is better. Under 5 minutes is top tier.
• Review rating and Reviews (13w). These two tiles show a dash and a "coming soon" note. Google review tracking is not live yet. See the note at the bottom of this article.

The line under the heading reminds you of the benchmark: top tier is 93% answer rate or higher, under 75% is ranking-killing, and the industry average is around 77%.

Answer Rate (Trend)

A line showing your answer rate for each of the last 30 days, in your shop's local time zone. Two dashed guide lines sit at 93% (green, top tier) and 75% (red, ranking-killing) so you can see which side of the line each day landed on. Voicemails are not counted as missed calls here. Use the trend to spot bad days or weeks and figure out when you need more help on the phones.

Hourly Miss Heatmap

A grid of seven rows (days of the week) by 24 columns (hours of the day) showing missed calls over the last 14 days, in your local time. Darker red squares mean more missed calls in that hour. Most shops see a cluster around lunch and in the evening. This is the chart that tells you which hours are worth covering. If you are on Pro, this is the chart that justifies turning on the AI after-hours receptionist for specific windows. Voicemails are not painted red here, because a voicemail means the customer left you a message, not that you lost them.

Call Outcome Funnel

A set of bars, each narrower than the last, that follows your LSA leads over the last 90 days from first contact through to a booked job:

• Leads received. Every LSA lead.
• Answered. Leads where a call connected for any length of time.
• Long calls (30s or more). Google's threshold for a real conversation.
• Charged. Leads Google actually billed you for.
• Booked. Leads that turned into a job in KeyBolt.

Under each bar, KeyBolt shows how many leads dropped off from the stage above it. The biggest drop tells you where to focus. A big drop between Received and Answered is a phone-staffing problem. A big drop between Long calls and Booked is a sales problem.

Lead Conversion by Type

A bar chart that splits your last 90 days of leads by how the customer reached you: Phone, Message, or Booking. For each type you see two bars side by side: the total leads and the ones that became a booked job. Phone leads usually book the highest. Message leads often book lower because customers text several shops at once. Use this to decide where your follow-up time is best spent.

Feedback Compliance

A single count of LSA leads older than 48 hours that still have no feedback sent to Google. Google quietly lowers your ranking weight when you leave leads unrated, so this tile turns amber, then red, as the backlog grows. When it is in the red, it points you to Settings > Leads eligible for credit so you can clear them. The card under that name is covered in How KeyBolt Reclaims LSA Credits.

Where the Numbers Come From

The LSA charts use the lead and call data Google reports for your account, plus your own KeyBolt call records. KeyBolt does not guess or model. Lead data refreshes every few minutes; the heatmap and trend reflect activity in your shop's local time zone, shown in small print under each chart. If a number disagrees with Google's own LSA app, it is almost always a short timing lag between the two.

If the Dashboard Looks Empty

If the charts are blank or say "No leads," you have most likely not connected your Google LSA account yet, or it was connected very recently. Switch to the Settings tab and connect. See Set Up Your LSA Auto-Reply for the connection steps and the auto-reply that protects your ranking.

About the "Coming Soon" Review Charts

The two review tiles in the Health Score and the Review velocity chart are marked "coming soon." Google review tracking turns on once Google approves KeyBolt's access to the Business Profile system. Everything else on the dashboard works without it. There is nothing you need to do to wait for it.